About the C-CLUB
The Chief Editors’ Club (C-Club) is a union of the top automotive journalists in China. The club currently comprises 10 automotive editors-in-chief, who stand for highest expertise, experience, credibility, and influence. The C-Club is not only the foundation of the China Car of the Year award, but also a community of automotive experts.
About PRIME RESEARCH
PRIME Research International, a global leader in strategic communication research and consultancy, has joined forces with the China Car Awards to provide strategic consultancy in the fields of automotive assessment criteria and automotive awards. PRIME Research is a well-trusted research partner for the automotive industry with a broad range of automotive clients. Its full picture approach, which provides strategic benchmark information and analyses of over 100 brands and over 10,000 different automobile models, sets the standard in automotive media research. PRIME Research is also the partner of the C-Club, a union of the most important Chinese automotive editors-in-chief, who elect the China Car of the Year.
About Cooper Tire China
Cooper Tire & Rubber Company (“Cooper Tire”) is one of the leading global tire manufacturers and an American listed enterprise. It was founded in Findlay Ohio, U.S. in 1914 with a history of over 100 years and was obtained very high market share in the U.S. As the “Global SUV & Off-road Tire Master”, Cooper Tire has manufacturing facilities on three continents, with sales and distribution networks around the world to meet the needs of most dynamic markets.
Cooper Tire officially entered the China market in 2006, and located its Asia Pacific Headquarters in Shanghai. The Asia Technical Center (ATC) was established in June 2008 to support the R&D and test of products for local market and overseas export. The renewed establishment of ATC was moved to its plant in Kunshan, Jiangsu province in January 2014 with the most advanced technologies and global resources to continuously promote new product R&D for the future market.
Cooper Tire introduced Cooper, Mastercraft and Starfire brands of passenger car tires to the Chinese market, and serves in different segments of Truck & Bus tires with its Dean brand. Currently, Cooper owns more than 3000 shops with retailing network covering all over China.
In 2015 and 2016, Cooper Tire has become two years in a row the official sponsor and exclusive designated off-road tires supplier for China Around Taklimakan (International) Rally, the No.1 off-road racing in Asia, providing thousands of off-road enthusiasts with true off-road thrill with Cooper.